Many small business owners believe that they need a web site, even if they are unsure exactly why. Let me introduce a small business — Ken’s Custom Golf Clubs. Ken builds custom made golf clubs that are fitted to the individual. Ken factors in your height and swing speed as he builds the custom clubs.
Currently, Ken gets most of his business through referrals, but he wants to expand his customer base through more advertising and to get his message out to a larger group.
Ken’s target customer set is Internet savvy and they like to do research online before make the purchase at a brick and mortar store. Ken does have several competitors in town and they have web sites. Ken believes that he has a better product at a competitive price.
In the current economic environment, Ken’s business must control expenses. Ken does have basic computer knowledge and wants to build his web site in-house. That would be Ken doing it himself. He is apprehensive about taking on the job, but he intends to follow a proven development process and to break the work down into manageable chunks. The development process looks like this:
(1)Plan, (2)Design, (3)Develop, (4)Publish, (5)Maintain
As Ken goes through each step in the development process, it will be discussed in future chapters (posts). In the next chapter, we will set the stage for Ken’s project. Then we will work our way through the development process.
